This is a Sponsored post written by me on behalf of SocialSpark. All opinions are 100% mine.
The phrase sponsored conversations is a relatively new part of our vernacular. A blogger is probably much more likely to be familiar with it, than someone who isn’t as active online or in social media.
So what is a sponsored conversation?
Essentially it is a blog post written in the natural voice of a blogger, but generally with one distinct difference from their traditional posts – they are paid to write it.
I believe there is a difference between a sponsored post and a sponsored conversation. A sponsored post does not really require the blogger to form an opinion and may not have even been written by them. A sponsored conversation is more personal in nature, and while it is compensated and inspired by a product or service, the job of the blogger in a sponsored conversation is to interact directly with the reader and provide a more personal perspective on the topic.
Many bloggers are afraid of participating in sponsored conversations for fear of giving the impression that they have sold-out or that their dialog is not natural and inspired.
I think a blogger can participate in sponsored conversations and provide useful, engaging content – that compensation and honest dialog are not mutually exclusive.
SocialSpark has provided bloggers and advertisers with a unique platform to connect around the idea of sponsored conversations. It provides a structured way for brands to find bloggers that would be a perfect fit for there message, and allows bloggers to find opportunities to work with brands and companies they may never have been able to engage with before.
I have been a member of SocialSpark for awhile now. I’m not sure exactly how long, but 2 years is probably a fair estimate. I liked the idea of interacting with brands, learning about new products and services and potentially building a dialog with my readers by providing engaging blog posts centered around brands and products that moms use on a regular basis.
I’m pretty selective when it comes to choosing the advertisers that I work with. The money is not the most important aspect by any means. If I do not feel that I can provide a natural dialog on a relevant topic, I don’t apply for a campaign. That being said, while I do enjoy working with SocialSpark, I often am not interested in many of the offers I receive. But the ones I have chosen to work with were very rewarding, provided useful information and often helped me learn more about a brand or product.
SocialSpark has a great variety of advertisers in different categories and most bloggers would find something relevant to their blog, their readers and their message. You don’t need to accept or apply to every campaign offered to you in order to be a successful SocialSpark partner. Relevance and engaging content on the opps you do accept are much important than the quantity of your participation.
I think you do yourself and your blog a disservice by taking offers just to take them or simply to increase your earnings. Patience, quality posts and relative engagement with your audience are much more important. I have made roughly $800 in my partnership with SocialSpark so far and I look forward to working with more great advertisers and brands that represent products my readers and I use on a regular basis.
Sponsored conversations help me feel like I can provide my readers with an “ear” to the brand, providing all of us with a more personal connection.
If you are a blogger and are interested in learning more about SocialSpark and participating in sponsored conversations, you can check out the site and learn more here: Join SocialSpark
When you sign up, make sure you authorize SocialSpark to view you Google Analytics stats. I found I get many more opportunities to participate after I linked up my account!
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