I have a friend who calls me “stinky”.
It’s not because I smell.
Really, it’s not. I promise. Usually.
It’s because I have never been shy about using the words “what’s that smell?” when entering a place with an unidentified odor – usually an unpleasant one.
Of all of the things I could be gifted with, I was gifted with an unusually sensitive sense of smell. Not overly useful except in the case of dog pee on the carpet and gas leaks, neither of which I encounter regularly (thankfully).
So back in 2007 when I was naming my blog, I knew that “What’s That Smell?” was the perfect name for a journal of my life through the eyes of motherhood. Only, even way back then, the dot com (.com) for that domain was already taken. Parked. Squatted. And to this day the owner will not sell it to me. Back then there wasn’t a lot of options so instead of using a different name, I decided to answer the question “what’s that smell?” and settled upon theysmell.com for my domain.
I never really loved it. But I did love my name so I figured it was a reasonable compromise.
But today, today the possibilities are endless!
Today you can create a memorable name that actually reflects your business name, is memorable, creative, not misleading and not too long. Today you have the option of hundreds of new “not com” domain ending choices to help you find the perfect domain.
And Name.Kitchen can help! Name.Kitchen is powered by Donuts and provides tips, advice and inspiration to help you brainstorm and discover an innovative, meaningful name for your business or project. Name.Kitchen offers naming tools and a video series and blog showcasing how others chose their perfect domain name.
Each of these tools offers a unique and different way to help you brainstorm so you can choose a memorable domain name.
5 Tips for Choosing A Memorable Domain Name
- Keep it short and sweet. Long domain names are hard to remember and easy to misspell.
- Include your brand name in your domain so it can be easily tied to you.
- Don’t try and be clever, be creative and meaningful but also clear and concise. Clever can sometimes be misunderstood.
- Consider keywords but don’t focus on them completely. If they don’t make the domain too long and as part of your brand, you can consider using them.
- Do plenty of Google searches to make sure your domain isn’t too similar to another domain in the same industry. This can cause confusion and may potentially be a copyright issue.
I have been tossing around an idea for a new domain recently and I opted for a “not com” domain because I felt like it offered me a more memorable name. I used the tools provided at Name.Kitchen to brainstorm and find a domain that I loved and was actually available for purchase.
I bought oily.kitchen after a couple of hours of searching and deliberation. This will be the new home of The Oily Kitchen where you will find yummy recipes that feature essential oils. It has one of the keywords – oil, and is short and memorable. It’s unique and to the point and I feel like it conveys exactly what you will find on the site.
Ready to get cooking with Name.Kitchen? Head on over and claim your name!